tag:blogger.com,1999:blog-27611878113750291462011-04-21T15:59:01.883-07:00HSMAI - Vail Valley Chapter3rd Annual Internet Marketing Update:
Hospitality Sales & Marketing Association InternationalTrent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.comBlogger51100tag:blogger.com,1999:blog-2761187811375029146.post-67430289206022145132007-10-23T08:32:00.000-07:002007-10-24T08:32:48.698-07:00Importance of Search<p>Travel and Hospitality Industry Research:<br /></p><ul><li>80% of website visits begin in a search engine or a directory service. (Forrester)</li><li>72% of online travel buyers made travel relevant keyword searches in the weeks prior to their online booking. (comScore Networks.</li><li>60% of online travel shoppers claim to use search engines to research their vacations. (PhoCusWright)<br /></li><li>Check out our <a href="http://www.blizzardinternet.com/whitepapers">whitepaper with travel industry research</a></li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2761187811375029146-6743028920602214513?l=hsmai.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2761187811375029146.post-7597358010182311452007-10-20T08:27:00.000-07:002007-10-24T08:30:52.211-07:00Local Search<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_6VBNQgI5vVA/RvoCOnAgMRI/AAAAAAAAAD8/j1F82W1IznQ/s1600-h/sample-search3jpg.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px;" src="http://bp2.blogger.com/_6VBNQgI5vVA/RvoCOnAgMRI/AAAAAAAAAD8/j1F82W1IznQ/s1600-h/sample-search3jpg.jpg" alt="" border="0" /></a>Local Search is a vital Component of SEO.<br /><br /><ul><li><em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;">Local search is the second most popular online activity after e-mail</span></em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><br /><em><span style="font-family: "Verdana","sans-serif";">Piper Jaffray (2007)</span></em></span><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><o:p></o:p></span></li><li><em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;">60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action</span></em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><br /><em><span style="font-family: "Verdana","sans-serif";">TMP Directional Marketing-comScore, August 2007</span></em></span><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><o:p></o:p></span></li><li><em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;">Out of the 130 million monthly unique users of Yahoo last year, 116 million of them came to Yahoo with local intent.</span></em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><br /><em><span style="font-family: "Verdana","sans-serif";">Hilary Schneider, Executive Vice President, Global Partnership Solutions, Yahoo! </span></em></span><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><o:p></o:p></span></li><li><em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;">The Internet will influence a trillion dollars in offline/local retail spending by 2010/11</span></em><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><em><span style="font-family: "Verdana","sans-serif";"> JupiterResearch, Forrester Research, 2007</span></em></span><i><span style="font-size: 10pt; font-family: "Verdana","sans-serif"; color: navy;"><em><span style="font-family: "Verdana","sans-serif";"> </span></em></span></i></li></ul> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_6VBNQgI5vVA/RxNtq3AgMcI/AAAAAAAAAFQ/h-JOWLXkG7k/s1600-h/sample-search3jpg.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_6VBNQgI5vVA/RxNtq3AgMcI/AAAAAAAAAFQ/h-JOWLXkG7k/s400/sample-search3jpg.jpg" alt="" id="BLOGGER_PHOTO_ID_5121557784338379202" border="0" /></a><br /><br /><ol><li>Claim your business on Google local and Yahoo Local.<br /><br /></li><li>Don’t ever just link to yourself… links from pages with all of your contact info<br /><br /></li><li>Online Yellowpage distribution. <a href="http://www.localeze.com/">www.localeze.com</a><br /><br /></li><li>Using online mapping and Travel Review sites when possible.<br /><br /></li><li>GDS/Net Rate listings Increase your Local</li></ol><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2761187811375029146-759735801018231145?l=hsmai.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2761187811375029146.post-81190948671247373802007-10-19T08:20:00.000-07:002007-10-24T08:21:35.372-07:00Google Image Search<p><span style="font-weight: bold;">Image Search</span> can drive a lot of traffic and is worth a bit of attention. Sometimes Google ads image search right into its search results.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp1.blogger.com/_6VBNQgI5vVA/Rvn9LnAgMKI/AAAAAAAAADE/rIM3CCdNSQQ/s1600-h/sample-search2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp1.blogger.com/_6VBNQgI5vVA/Rvn9LnAgMKI/AAAAAAAAADE/rIM3CCdNSQQ/s400/sample-search2.jpg" alt="" id="BLOGGER_PHOTO_ID_5114397227747389602" border="0" /></a><br /></p><ol><li>The more important your page, the better the images can do… so focus image optimization FIRST on 10 powerful pages on your website.<br /><br /></li><li>Images should be surrounded by related keywords on the page and use a short alt tag (image tag).<br /><br /></li><li>Create an image sitemap that link directly to image files instead of html files.</li></ol><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2761187811375029146-8119094867124737380?l=hsmai.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2761187811375029146.post-22144829977356999122007-10-18T08:19:00.000-07:002007-10-24T12:57:15.180-07:00Google Video SearchVideo delivered by <a href="http://video.google.com/">Google</a> and <a href="http://www.youtube.com/">Youtube</a> is growing fast and offers several benefits:<br /><br /><ul><li>A large community of users watching video. If you have a quality video, expect good numbers.</li><li>SEO benefits from videos. <a href="http://www.google.com/search?q=gunnison+gorge+fly+fishing">Example Search</a><br /></li><li>Videos are easy to embed into your websites.</li></ul><br /><br /><embed style="width: 400px; height: 326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-1064994893122003362&hl=en" flashvars=""></embed><br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/oStvryU0HOs&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/oStvryU0HOs&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2761187811375029146-2214482997735699912?l=hsmai.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2761187811375029146.post-15371518757769530602007-10-17T08:17:00.000-07:002007-10-24T09:18:01.913-07:00Universal Search ComponentsAlready Covered: Adwords, Maps, Original Organic, Local, Video and Image search.<br /><br />The other components of Vertical Search:<br /><ul><li><a href="http://news.google.com/">Google News</a></li><li><a href="http://base.google.com/">Google Base</a> (<a href="http://www.google.com/search?num=50&hl=en&q=vail+condo+rental&btnG=Search">Sample Search</a>)<br /></li><li><a href="http://blogsearch.google.com/">Blog Search</a></li><li><a href="http://desktop.google.com/">Desktop</a></li></ul>Also, <a href="http://www.google.com/webmasters">Google Webmaster Tools</a> are worth checking out!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2761187811375029146-1537151875776953060?l=hsmai.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0